AI Insights · Timothy · January 2022
Top 5 Play Pass Games in the UK Q4 2021
Discover the performance trends of the top 5 Play Pass games in the United Kingdom during Q4 2021. From weekly downloads to active users, see how these games fared.
In the fourth quarter of 2021, the top 5 Play Pass games in the United Kingdom showcased varying performance trends in terms of weekly downloads, revenue, and active users. Here’s an analysis based on data from Sensor Tower.
LEGO® DUPLO® WORLD by StoryToys Limited saw its weekly revenue peak at around $11.1K at the start of the quarter before dipping and recovering to approximately $7.1K by the end of December. Weekly downloads fluctuated, reaching a high of 8.5K in late October and settling at about 4.6K in the final week. The game’s active users also experienced a notable peak of nearly 12K in late October before stabilizing around 9.4K towards the end of December.
Disney Coloring World, also from StoryToys Limited, maintained steady weekly revenue, peaking at about $8.2K in the last week of December. Weekly downloads showed significant growth, culminating at 8.5K in the final week of the year. The game’s active users consistently increased, reaching a high of approximately 12.3K in the last week of December.
Pixel Art － Color by Number from Easybrain Ltd experienced a varied trend in revenue, peaking at around $5K in late December. Weekly downloads saw a significant rise, starting from 5K at the beginning of the quarter and soaring to 17.6K by the end. The game maintained a high number of active users, peaking at about 157.6K in the final week of December.
Touchgrind BMX 2 by Illusion Labs had a peak revenue of approximately $3.2K in late October. Weekly downloads showed a strong upward trend, starting at 13.6K and reaching 26.4K by the end of December. The game’s active users also saw a significant increase, peaking at around 134.4K in the last week of December.
Hungry Shark Evolution from Ubisoft showed a stable revenue trend, peaking at around $3.2K in late December. Weekly downloads remained relatively steady, peaking at 7.9K in late October. The game’s active users showed some fluctuation, with a peak of about 34.3K in late October and ending the quarter at approximately 30.9K.
For more detailed insights and data, visit Sensor Tower.
